Social Media Advertising: The Social Good, The Bad And The Ugly

Last year I wrote about why booking too far in advance can be dangerous for your business, and this concept of margin so eloquently captures what I had recognized had been my…


0 Comments3 Minutes

Content is not Enough

Every selector has the potential to have unintended side effects by targeting unwanted elements or clashing with other selectors. More surprisingly, our selectors may even lose…


0 Comments2 Minutes

Social Media Trends 2019

Many years ago, I worked for my parents who own a video production company. Because it is a family business, you inevitably end up wearing many hats and being the czar of many…


0 Comments2 Minutes

How to Discover Content Your Audience Craves?

One of the easiest ways to improve travel photos is shooting in better light, and the best light is often in the hour after sunrise and before sunset. That’s because the light…


0 Comments2 Minutes

You Social Media Performance Checklist

When you are alone for days or weeks at a time, you eventually become drawn to people. Talking to randos is the norm. I’ll never forget the conversation with the aquarium…


0 Comments2 Minutes

Infographics: A Creative Way To Visualize Ideas

Last year I wrote about why booking too far in advance can be dangerous for your business, and this concept of margin so eloquently captures what I had recognized had been my…


0 Comments2 Minutes

TO POST OR NOT TO POST ??

Just the other day I happened to wake up early. That is unusual for an engineering student. After a long time I could witness the sunrise. I could feel the sun rays falling on my…


0 Comments2 Minutes

Benefits Of Influencer Marketing

Just the other day I happened to wake up early. That is unusual for an engineering student. After a long time I could witness the sunrise. I could feel the sun rays falling on my…


0 Comments2 Minutes

Key Visuals Vs Key Copy

I was recently quoted as saying, I don't care if Instagram has more users than Twitter. If you read the article you’ll note there’s a big “if” before my not giving of said shit.…


0 Comments2 Minutes

Trends that are changing the digital space

When you are alone for days or weeks at a time, you eventually become drawn to people. Talking to randos is the norm. I’ll never forget the conversation with the aquarium…


0 Comments2 Minutes