How to measure your ad’s KPIs in the digital world?

HOW TO MEASURE AD EFFECTIVENESS IN THE DIGITAL WORLD

It doesn’t matter on what type of digital marketing you are spending money on, there must be a measurement plan in place for you to identify what plans are working in your favor and what not. This will help you in making alterations wherever required. Measuring ad effectiveness is a significant element in business and improving your digital ad effectiveness can bring more revenues. Ad agencies in Dubai can help you create effective digital ads.
MEASURING EFFECTIVENESS
1. CLEAR GOALS
Sit with your digital marketing team and discuss the goals to be achieved. There is no single solution, however you have to be clear with what you want from the ad. It may be building brand awareness, increasing sales or enhancing reputation of your business. Have a precise, measurable goal!
2. TRACK AND MEASURE CONSISTENTLY
Track performance in stages. Don’t make the mistake of waiting till the end of your ad campaign. Consistent tracking lets you identify what worked well for you and where. You will also be able to identify the mistakes, if any. This will help in planning your future campaigns. Ad agencies in Dubai can assist you with this.
3. TEST VARIOUS STRATEGIES
One strategy might work for you but another one might not. For instance change the content keywords or the background color of your video. Observe what effect they have on your audience. Testing will allow you to identify the most successful strategy.
4. OPTIMIZE, IMPROVE!
If your ad is successful and you are able to generate more sales, do not stop there! You can always find areas which require improvement. Don’t forget that your competitors will also be trying new things, you can lose out anytime if you ignore! Always try to improve.
Ad agencies in Dubai can be of great help to create digital ads. One such innovative agency is the Twenties and bold. Hire their services and stay ahead!

Ahmed Rihany

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