Top Branding Mistakes

Many  times, firms spend lots of money in trying to establish a brand for their business. However, unfortunately, even after putting efforts into the process of branding, it does not take off. Even the major brands can get killed in time if things are not done in the right way. Many creative design agencies in Dubai talk about these common branding mistakes when asked about the failure of a particular brand.

Here are some common branding mistakes committed by designers that need to be avoided for a success story.

Poor or Bad Visuals

Pictures speak louder than words. Thus, it is imperative to work on designing visuals of your logo or representation of your company to leave an impression on your customers. Try to have a consistent visual picture that can work well for creating an impressive brand identity for your company.

Resistance to any kind of change

As per the marketing agencies in UAE, an online company that is resistant to any change is bound to face failure. This is the biggest mistake committed by old generation designers. The reason is that adopting the change means drastically changing the creations that have been made after long hours of efforts. However, if you are not willing to change, your brand will remain behind in the race.

Trying to appeal to everyone

There is a saying that you cannot please everyone in the world or around you. The same goes for brand images as well. You need to create and work on your brand while keeping in mind specific audience. Trying to incorporate any and every customers gives a feeling that there is a lack of knowledge regarding marketing and this usually ends in failure.

However, you can contact TwentiesandBold, an advertising agency in Dubai for more assistance on common branding mistakes and ways to avoid them as well. You can reach them at

Ahmed Rihany

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